A ready-to-use Excel dashboard for mobile app teams that need a clear monthly view of performance across both platforms in one place.
The dashboard tracks the full user journey from acquisition through to purchase, split by App Store, Google Play, and an Overall view. Metrics covered include installs broken down by paid, organic, and other sources, active and inactive users, uninstalls, marketing spend, cost per install, and a complete in-app funnel from views through to orders. Conversion rates are calculated at each funnel step automatically.
The dashboard also includes order tracking by product category, so you can see which products are driving revenue on each platform each month. All data is compared month on month, and the view updates instantly when you select a different month, year, or platform from the dropdown controls.
Best suited for mobile product and growth teams at ecommerce apps who want a single reporting view without building it from scratch.
