A ready-to-use Excel reporting template for digital marketing teams that need a clear, consolidated view of performance across all channels in one place.
The dashboard tracks a full set of KPIs broken down by nine channels: Paid Search, Display, Affiliates, Branding, Email, Social Media, SEO, Direct, and an Overall view. For each channel, it captures sessions, users, new users, engagement rate, pages per session, category views, product views, add-to-carts, checkouts, orders, sales, subscriptions, spend, CPA, and social media followers across Facebook, YouTube, Twitter, Instagram, and Snapchat.
Data can be reported at monthly and daily granularity, with built-in month-on-month comparison to track performance trends over time. The dashboard is controlled by simple dropdowns for month, year, and channel, making it straightforward to update and share with stakeholders without any technical knowledge.
What is included: a visual KPI dashboard with charts and gauges, a data manipulation layer that handles the MoM calculations automatically, structured raw data sheets for both monthly and daily inputs, and a clean dropdown system for filtering.
Best suited for ecommerce and retail digital teams managing multiple acquisition channels who want a single reporting view without building it from scratch.
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