Digital Marketing Monthly Dashboard

A ready-to-use Excel dashboard for marketing teams that need a clear monthly view of performance across every channel in one place.

The dashboard tracks the full set of marketing KPIs broken down by nine channels: Paid Search, Display, Affiliates, Branding, Email, Social Media, SEO, Direct, and an Overall view. For each channel it captures sales, sessions, spend, ACOS, impressions, click-through rate, cost per click, average order value, and ratings, alongside a complete on-site funnel from category views through product views, add to cart, checkout, and orders.

Everything is compared month on month so you can see at a glance which channels are growing and which are slipping. The view updates instantly when you select a different month, year, or channel from the dropdown controls, and the funnel metrics let you see exactly where shoppers drop off on their way to a purchase.

What is included: a visual KPI dashboard with charts and gauges, a data manipulation layer that handles the month-on-month calculations automatically, a structured raw data sheet for your monthly inputs, and a clean dropdown system for filtering.

Best suited for ecommerce and retail marketing teams managing multiple acquisition channels who want a single reporting view without building it from scratch.

See you soon.