Datalad tool
UTM Builder with a Governance Registry
Build campaign URLs that follow one naming convention, catch the mistakes that quietly break attribution, and export the registry so the next person tags things the same way. Everything runs in your browser.
1
The link
Where it came from. A named property, not a type.
How it got here. This is what channel grouping reads.
The thing you are running.
Paid keyword. Leave empty if auto-tagging handles it.
Which creative or placement, for A/B splits.
Your own campaign reference, for joining to spend.
Applied as you type. Consistency matters more than which.
So the tool can warn you about tagging internal links.
2
The URL
Fill in the required fields above.
3
Registry
Every URL you save, with who it was for and when. Export it and keep it somewhere shared: the registry is what stops the next person inventing a second spelling of the same campaign.
The registry lives in this page only. It is not saved anywhere and it is gone when you close the tab, so export before you leave.
[…] URL and flags what breaks attribution Exclude your own domain, so self-referrals stop appearing Open the builder Free · runs in your browser · no […]