Datalad tool

Consent Mode v2 Simulator

Consent Mode changes what your tags are allowed to send, and then Google fills some of the hole back in with modelled data. This works out how much of your traffic you actually observe, how much is estimated on your behalf, and how much is simply gone. The difference between basic and advanced is much larger than the names suggest.

1

Your setup

Per cent who say yes
Usually a little lower
Per cent, on the whole audience
2

What you end up with

0
users you actually observe
0
estimated on your behalf
0
of conversions never reported
observed directly modelled invisible

3

What it means for your reporting

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